PROJECT

THEME

FY2025: Consumer–Citizen Duality in Sustainable Food Choices

代表者
Tomoko Imoto (Graduate School of Agricultural Science)

INTRODUCTION

AI-Generated Comment on the Study



Many people support environmental protection yet do not buy environmentally friendly products themselves. This gap between attitudes and behavior is widely seen as an obstacle to sustainability, but it has rarely been quantified.

Focusing on the concept of consumer–citizen duality, this study uses a nationwide online survey of 1,584 people in Japan to examine the relationship between support for policies on organic produce and actual purchasing behavior. It reveals that about 40% (41.1%) of respondents exhibit duality—either supporting the policy without purchasing, or opposing it while purchasing. By quantitatively comparing the same individuals' preferences as citizens and as consumers, the study offers a valuable bridge between agricultural economics, consumer behavior research, and environmental policy.

Future work on the factors behind this duality promises to inform efforts to build sustainable food systems through both policy and the market.




Prompt Used for AI-Generated Comment
Please read the following research summary and write a short comment on the study.
The comment should be suitable for inclusion in an academic research report. It should evaluate the significance, originality, interdisciplinary value, and future potential of the study. Please keep the tone formal, balanced, and positive, but avoid exaggerated claims. The comment should be understandable to a general academic audience and should not be too technical.
Preferred length: 100–150 words.
(Claude)



Research Details



Link: https://www.aisogochi.tohoku.ac.jp/en/archives/1241